In this project, I designed characters for ABC, Turkey's leading cleaning products company. They stated in their market research that each product has its own character identity and that they want to promote their products through these identities. 

So I created characters that are compatible with the keywords given to me, such as 'emotional, strong, practical, cool..'. I drew these characters in a way that they would contact the products exactly. My works were used as promotional material in many different media.